Cannes, Francia.- El día de hoy concluyó el Festival Internacional de Cannes Lions 2016, en el cual México logró superar el número de Leones obtenidos durante el 2014, por lo que este año se lleva a cabo un total de 27 Leones, así como un León de Oro en Young Lions en la categoría de Press gracias a la dupla mexicana de la agencias Publicis, integrada por Ángel Jesús Rodríguez Sánchez y Javier Alonso Tapia Gonzáles.
A continuación te presentamos la lista completa de los 27 metales que México obtuvo este año.
| CAMPAÑA | MARCA | PRODUCTO | AGENCIA | PREMIO | CATEGORÍA | |
|---|---|---|---|---|---|---|
| 1 | FLOWER DOG | RECKITT BENCKISER | AIRWICK | HAVAS WORLDWIDE VALE Mexico | Plata | Outdoor |
| 2 | ENDURO | BMW | ENDURO HELMET | PUBLICIS MEXICO Mexico City | Bronce | Outdoor |
| 3 | OK | FIAT | FIAT 500 | MADE Mexico City | Bronce | Outdoor |
| 4 | NAPALM | MUSEO MEMORIA Y TOLERANCIA | MUSEO MEMORIA Y TOLERANCIA | MADE Mexico City | Bronce | Outdoor |
| 5 | MEAT | 3M | SCOTCH-BRITE / HEAVY DUTY SCRUB SPONGE | BBDO MEXICO | Bronce | Outdoor |
| 6 | JAIL | STABILO | STABILO 0.4 | MADE Mexico City | Bronce | Outdoor |
| 7 | SOLDIER | MAXIM | BOOKS, NEWSPAPERS & MAGAZINES PUBLISHING | OGILVY & MATHER Mexico City | Bronce | Outdoor |
| 8 | INTIMATE WORDS | PROCTER & GAMBLE | ALWAYS | LEO BURNETT MEXICO | Bronce | Outdoor |
| 9 | SOS SMS | MEXICAN RED CROSS | ONLINE EMERGENCY SERVICE | GREY MÈXICO Mexico City | Oro | Promo & Activation |
| 10 | SOCIAL TRAILERS | NETFLIX | NETFLIX | CIRCUS Mexico City | Bronce | Promo & Activation |
| 11 | SOS SMS | MEXICAN RED CROSS | ONLINE EMERGENCY SERVICE | GREY MÈXICO Mexico City | Plata | Mobile |
| 12 | THE RAMP LESSON | DRIVER’S SCHOOL | DRIVER’S SCHOOL | VML México | Bronce | Media |
| 13 | SOS SMS | MEXICAN RED CROSS | ONLINE EMERGENCY SERVICE | GREY MÈXICO Mexico City | Bronce | Media |
| 14 | INTIMATE WORDS | PROCTER & GAMBLE | ALWAYS | LEO BURNETT MEXICO | Plata | PR |
| 15 | INTIMATE WORDS | PROCTER & GAMBLE | ALWAYS | Leo Burnett México | Grand Prix | Health and Wellness |
| 16 | THE HAIR FEST | CASA DE LA AMISTAD | ONCOLOGICAL WIGS | Ogilvy México | Plata | Health and Wellness |
| 17 | THE HAIR FEST | CASA DE LA AMISTAD | ONCOLOGICAL WIGS | Ogilvy México | Plata | Health and Wellness |
| 18 | INTIMATE WORDS | PROCTER & GAMBLE | ALWAYS | Leo Burnett | Plata | Health and Wellness |
| 19 | THE HAIR FEST | CASA DE LA AMISTAD | ONCOLOGICAL WIGS | Ogilvy México | Bronce | Health and Wellness |
| 20 | SOS SMS | MEXICAN RED CROSS | ONLINE EMERGENCY SERVICE | Grey México | Bronce | Health and Wellness |
| 21 | SOS SMS | MEXICAN RED CROSS | ONLINE EMERGENCY SERVICE | Grey México | Plata | Pharma |
| 22 | 1 BOYFRIEND | GARNIER | NUTRISSE | PUBLICIS MEXICO Mexico City | Bronce | Press |
| 23 | HOT DOG COMBO | BAYER | ALKA SELTZER | BBDO MEXICO | Bronce | Press |
| 24 | KID | MINI | DON’T TEXT AND DRIVE | PUBLICIS MEXICO Mexico City | Bronce | Press |
| 25 | SOS SMS | MEXICAN RED CROSS | ONLINE EMERGENCY SERVICE | Grey México | Oro | Creative Data |
| 26 | Jack Pot | MEXICAN INSURANCE ASSOCIATION | HEALTH INSURANCES | Ogilvy & Mather México y The Maestros | Plata | Film |
| 27 | Evolution | Gandhi Bookstores | Gandhi Bookstore | Y&R México | Bronce | Film |
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